Exposed by Carolyn Gregoire in The Huffington Post on September 17, 2015
The advertising masterminds behind a commercial for the new sleeping pill Belsomra have put their heads together to sell you on the life-changing merits of their new drug.
What did they come up with? Word-pets. Fuzzy word-pets.
In a commercial for the new, first-of-its-kind insomnia treatment, an attractive woman’s sleep ‘cat’ is being disturbed by her wake ‘dog’. The woman cuddles with the sleep cat, until she loses it (insomnia – get it?). She goes on to search for the cat under her bed and throughout the house until she finds it in the attic, where the poor thing is being backed into a corner by the wake dog.
Meanwhile, the voiceover explains that Belsomra lulls the sleep cat back into the bed by decreasing levels of orexin, a neurotransmitter associated with wakefulness (aka chasing away the ‘wake’ dog).
Fuzzy creatures aside, the most memorable part is when a soothing female voice cuts in and starts listing off the side effects. The ad makers are hoping you won’t notice this dark turn, since the terrifying effects they describe are recited over a backdrop of soothing music.
It’s a list that’s scary enough to keep anyone up at night. In case you missed it in the video above (at the 0:42 mark):
Do not take Belsomra if you have narcolepsy.
When taking Belsomra do not drive or operate heavy machinery until you are fully awake.
Walking, eating, driving or engaging in other activities while asleep, without remembering it the next day, have been reported.
Belsomra should not be taken together with alcohol.
Abnormal behaviors may include aggressiveness, confusion, agitation or hallucinations.
The temporary inability to move while falling asleep or waking up, and temporary leg weakness, have also been reported.
In depressed patients, worsening of depression including risk of suicide may occur.
Alcohol may increase these risks. Side effects include next-day drowsiness.
Comment by Osho News
How is it even possible that this drug (produced by giant pharma company Merck) is permitted to be sold and the advertisement for this chemical bomb allowed to be broadcast? We are however, glad to see a general increase in awareness about the side effects that chemical drugs have on people who hope to be healed from various ailments by taking them. More and more are looking at natural and herbal products and more and more use meditation for access the root cause of dis-ease and to heal themselves.
Meditation also lowers stress levels that are a sure contributor to insomnia.