Saclà, the Pesto pioneers and Italian foodies favourite brand, served up a great surprise at John Lewis Foodhall from Waitrose and staged an impromptu Opera in the food aisles.

Shoppers Victoria Secret New York

The following article by Derek Thompson was published in ‘The Atlantic’ earlier this month. It shows how marketing tactics are used to trick your brain into buying. Next time you find yourself looking at a ‘special offer’, remember to switch on your awareness button!