The Swiss introduce extra small condoms to the preteen market – and they get a lot of attention from the media
The Swiss are the very symbol of safety and security. Hence living up to their reputation, in a bold move they introduced extra small condoms to the preteen market. Having realized that children are entering puberty earlier and earlier (probably all those hormones in recycled drinking water and meat) the condom was produced after government research showed that 12 to 14-year-olds did not use sufficient protection when having sex and that they were engaging in sex in greater numbers to boot.
The condom – aptly called Hotshot – is 1.7 inches in width (average is 2 inches if you must know) and speculation is running rife as to who will help them come to terms with the proper use. I think those kids are smart enough to figure it out – if they know how to perform the act itself, they also know which parts are involved.
I don’t know if there are any illustrations printed as guidelines on the wrapper – but there’s a thought to improve the marketing potential!
Musing over this issue another notion came to mind – just how freaked out Pope Benedict Ratzinger must be about this …